Wipro Partners With General Motors, Magna to Develop Automotive Software Marketplace Details

Wipro Partners With General Motors, Magna to Develop Automotive Software Marketplace Details

Wipro Limited is partnering with General Motors and Magna to develop SD Verse, a B2B platform for buying and selling.

Wipro Limited has partnered with General Motors (GM), and global automotive supplier Magna to develop a B2B sales platform for buying and selling automotive software. The platform, called SD Verse, aims to revolutionise the automotive software sourcing and procurement process by providing a matchmaking platform for buyers and sellers of embedded automotive software, the Indian tech firm said in a regulatory filing.

All about SD Verse

Unlike the traditional captive software development approach, SD Verse focuses on connecting automotive software buyers and sellers through a transparent and efficient digital platform. “Sellers can list their software’s features and attributes, while buyers can easily search and explore the available software products through a comprehensive catalogue.”

Sales and purchases can be connected directly through the platform, offering a seamless experience for all participants. SD Verse is currently in development and expected to feature hundreds of automotive software products, and participants from across the automotive value chain are invited to join.

“In addition to the founding members, an exclusive “Launch Partner” group is already in place led by Ampere, FEV, Forvia, HL Mando, NXP Semiconductors, TTTech Auto, and Valeo,” Wipro said. Ampere is the EV and Software pure player of Renault Group.

Prashant Gulati has been named CEO of SD Verse effective March 5, 2024. Prashant has more than two decades of experience launching and leading automotive organizations and is a thought leader in software technology, maximizing the potential of emerging technologies, such as AI, in the automotive industry.

“The market for automotive software is expected to nearly double this decade, potentially outpacing the growth of software development talent pools,” said Harmeet Chauhan, Global Head Wipro Engineering Edge. “The current paradigm for software sourcing will likely not be able to overcome this growing gap without sacrificing both profitability and the auto industry’s aspirations for software defined vehicles. SD Verse addresses these pain points, offering a wide range of benefits across the industry.”